This is likely not news if you know our team who run our shops and businesses. Still, we want to ensure people all over the region and surrounding areas know about our unique offering and know they can rely on us when it comes to everything they need for life out on the water, and no, you do not need to be a fisherman to shop with us.

Located on Deer Island, New Brunswick, the Boutique focuses on providing seafaring enthusiasts and the local fishing community with the things they need. Our store is a vital hub, catering to the needs of the hardworking individuals who rely on the sea for their livelihood and act as a bridge to the community and surrounding areas.

We try to go above and beyond being a retail outlet, and if you have been to our shop on the Island or at our container pop-up in Saint John at the Area 506 Container Village, you will see we go the extra mile for our customers. We believe our business and team are a cornerstone of support and camaraderie for a thriving fishing community.

What do we carry, you ask? We carry a pervasive range of maritime apparel and equipment, carefully curated to cater to the diverse requirements of the fishing community. From durable foul-weather gear to high-quality boots, gloves, and hats, fishermen and seafarers find all the essentials to brave the elements in their ever-changing work environments.

Our goal is to stock not only what our customers need but what they will need. Sometimes that is knowing the weather patterns and stocking up on specific items or reaching out to ensure each other’s vessels, ropes, and things like that are okay, and we look after one another. We work hard to create strategic relationships with local artisans and manufacturers and work with the industry's best. We believe this also contributes to the sustainability of our business and community as a result. We also often host gatherings, and community events, for example, our upcoming Sail-A-Bration, which celebrates the heritage and history of the island, the families on it, local fishing, and the industry and brings in economic dollars as a result too.

Before we go, let’s talk about safety!

Safety and preparedness are paramount in the fishing industry's high-risk environment.

Recognizing this, The Boutique greatly emphasizes offering a comprehensive range of safety equipment, including life jackets, emergency beacons, and first aid kits. By ensuring that fishermen have access to reliable safety gear, the store plays a crucial role in safeguarding the lives of those who work tirelessly to bring in the day's catch. That’s huge for us as our family and friends are out on the water.

It may sound cheesy, but The Boatique serves as more than just a maritime retail store; it is a place where we can talk, keep in touch and look out for each other, while looking very stylish and having all the tools we need.

Drop by today and see us!